One run within the Underneath Armour HOVR Phantom 3 is all it takes to substantiate Underneath Armour has carried out it once more. The operating shoe design workforce at Underneath Armour likes to innovate—as evidenced by all the HOVR line, constructed on the model’s trademarked HOVR cushioning expertise. That’s why each new function of the third iteration of the fan-favorite Phantom has objective. Katie Lau, international product director at Underneath Armour, says the shoe “delivers continuity with its premium match and really feel, however with considerate changes.”
What’s New for the Phantom 3
When making updates to its sneakers, Underneath Armour values suggestions from its athletes. Within the case of the Phantom, UA tapped its operating golf equipment and roster of athletes to seek out out what they liked concerning the Phantom 2 and to get their ideas on what might be higher. One requested change, particularly from feminine athletes: a decrease collar top. The Phantom 3 brings the collar top down for a extra comfy match and with much less friction across the ankle bone.
One other well-liked Phantom function—the responsive UA HOVR cushioning, complemented by a sturdy, high-traction rubber outsole—obtained dialed up on this model of the shoe. “The Phantom all the time had a excessive proportion of HOVR, however now it’s 100%,” says Lau. “That offers the shoe a plusher underfoot expertise.” The place does the elevated cushioning match into an athlete’s shoe rotation? “The Phantom delivers a journey with power return, stemming from the propulsion of the HOVR cushioning,” says Lau. “The Phantom suits properly as a restoration shoe after a future or for runs as much as a 5K distance. It’s additionally a fantastic shoe for discipline athletes once they’re out of their cleats and seeking to keep match with operating.”
On the Core of Phantom Footwear
If you happen to’re already a fan of the Phantom 2, you’ll be thrilled to listen to what the design workforce stored intact, starting with the molded midfoot panel. A well-liked function that gives added construction and stability, this fan favourite carries over into the Phantom 3 design. Additionally nonetheless there: the exterior heel counter, which provides steady help.
The identical holds true for the UA IntelliKnit higher, which retains its softness however with an developed really feel, says Lau. “We’ve added zonal stretch and zonal containment to the higher, in order that the texture is curated to every athlete’s foot,” she explains.
As a result of aesthetics additionally matter, the Phantom 3 stored its “on and off the streets” look going. It is a shoe that transfers seamlessly from the gymnasium or observe again into the actual world. “We acknowledge we’re tapping right into a youthful, quicker shopper, and we’re listening to their needs,” says Lau. “We wished the Phantom 3 to be simplified, trendy, and progressive.”
Lau says it’s tempting to explain the Phantom 3 as one thing of a “Swiss Military knife,” however with a objective. “We didn’t wish to make this shoe totally different for no motive,” she says. “We wished to respect its DNA however proceed to innovate.”
Underneath Armour, Inc., headquartered in Baltimore, Maryland, is a number one inventor, marketer and distributor of branded athletic efficiency attire, footwear and equipment. Designed to empower human efficiency, Underneath Armour’s modern merchandise and experiences are engineered to make athletes higher. For additional info, please go to the Underneath Armour web site.
